RepinaTech
Get in touch to book a consultation or a consulting project

Empowering Your Business for Innovative Scale

Margarita Repina
15
Years of experience
60+ mln
MAU achieved by my products
15+
Tech Businesses Launched
$1 bln
Overal Annual Revenue
Margarita Repina
15
Years of experience
60+ mln
MAU achieved by my products
15+
Tech Businesses Launched
$1 bln
Overal Annual Revenue
Clients and Colaborations
From Business Vision to CPO as a service
Conduct a strategic audit of your business and devise an action plan for growth
Strategy
01
Navigate entry into new markets
02
Craft innovative business models
03
Define future imagery and set medium- to long-term goals
04
Facilitate digital transformation
05
Launch technology companies and promote their offerings
06
Establish management models and performance management protocols
07
Drive customer experience (CX) transformation from strategy to implementation
Customer Centricity
01
Develop customer-centric business architectures
02
Adapt management models to enhance customer centricity
03
Facilitate process transformation
04
Identify technology requirements for customer-centric initiatives
05
Drive customer experience (CX) transformation from strategy to implementation
Customer Centricity
01
Develop customer-centric business architectures
02
Adapt management models to enhance customer centricity
03
Facilitate process transformation
04
Identify technology requirements for customer-centric initiatives
05
Помогаю фаундерам совершить квантовый скачок в бизнесе и ответить на самые нетривиальные вопросы
01
Implement fundamental principles and techniques of the product approach
Products
01
Develop or audit product visions, UX designs, and MVPs
02
Effectively build and manage IT teams
03
Integrate AI and personalization into products
04
Develop or audit Product RoadMaps
05
Design efficient platform and application architectures
06
Anticipate challenges in the journey from idea to MVP and product scaling
07
Помогаю фаундерам совершить квантовый скачок в бизнесе и ответить на самые нетривиальные вопросы
01
Implement Artificial Intelligence in business processes
Ai
01
Showcase case studies of AI applications in various business contexts
02
Offer end-to-end digital transformation services, from strategy to implementation
03
Work modes
Consultation
One-time consultation on Strategy, CX excellence, ChangeManagement or Product Development. It can be designed aroundthe answers to your questions.

Examples of topics:

CX, Product Development, Change Management, Industry Specificdetails, Strategic Transformation, Performance Management.
Value:
A list of ready-made solutions that can be applied right now.
During our conversation, I will highlight blind spots in your business, offer recommendations, and provide new development ideas that will be super insightful for you. As a bonus, you will leave inspired and motivated for change.
1-3 hours
Strategic Session
4-5 hours sessions with the team. Conducted after a preliminaryinterview/diagnosis of your business situation

Value for you:

  • recommendations for improving the product (both in terms of customer experience and organising the work of the team)
  • identified growth areas
  • high-level path to the target result.
Value:
Recommendations for improving the company's strategy, product, or team workflow. Identification of growth areas to capitalize on your business potential, elevating your product to new heights by enhancing customer experience and streamlining team workflow. Discover lucrative growth areas to skyrocket your business success.
4-5 hours
Business Mentorship
My support as a Strategic or Product Advisor for 1-6 months.

Intensive Support of Your Business on Strategy, CX excellence,Change Management or Product Development.

The structure of the mentorship depends on your specific request.
Value:
We will rebuild your business to take it to a whole new level. You will continue to develop with a clear understanding of where to move next and how to unlock your potential.
from 4 weeks
Unique Approach
My approach is unique, blending strategic vision with a strong tech entrepreneurial background. I have launched products from scratch and managed teams of up to 450 individuals. This journey has afforded me a profound understanding of the tech industry and a comprehensive perspective on the challenges faced at the C-level.
I am now eager to share this expertise with you. I believe that the people within the team are the most crucial element in business success. I know we will pave the way for our shared vision to come to life, impacting the world positively.
Ability to Anticipate
I help founders save significant time and money in starting and scaling their businesses by envisioning the end goal in advance. I expand entrepreneurs' horizons and elevate them to new levels in both business and self-awareness, sharing expertise and insights gathered from over 15 launched businesses and 50 business cases.
Customer Centricity
I firmly believe that adopting a customer-centric approach is the key to sustainable success for any company. I assist in building an integrated business model aimed at maximizing Customer Lifetime Value (CLTV) through the implementation of global best practices in customer experience (CX) management.
Business Architecture
I have developed a unique methodology for crafting client-centric business architectures. In just 1-2 consultations, I can help dissect a company and identify areas for growth.
Technological Savvy
With over a decade of experience in devising groundbreaking strategies for technology firms, I possess a keen understanding of future trends. I can quickly identify the technological implementations necessary for your business to achieve breakthrough success. My approach is grounded in global best practices in business and technology management.
Data-Driven Approach
I advocate for data-driven business decisions whenever feasible. We will rigorously test hypotheses across various metrics, conduct thorough analyses, and leverage the latest research in your industry.
Media
Generative AI Conference, AI Summit London, UK
National Healthcare 2022
XXI Annual International Congress "Information Technologies in Medicine”
Speech to the leaders of Tatarstan
"Will Art die in the world of Cloud and AI?" article
Cases
PaaS: The largest PaaS platform in CIS Launch
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Launched a cutting-edge SberTech PaaS business from scratch and was responsible for strategy development, product vision, and resource planning, leading an engineering team of 200 people and a 20-person business team.

Implemented an innovative approach to business architecture, client journey, and CX strategy development, drove project execution to meet the taught timeline and was responsible for C-level negotiation.
30mln
revenue generated after the 1st year
Top 1
PaaS player in CIS
x3
in client’s apps time to market
Introduced NLP Platform and Voice Assistant add-ons to the GosTech Platform 2.0 ML version to the market.

“CPO as a service” for more than 10 clients’ products developed on the platform. Achieved a 3x reduction in app time-to- market, a 5x increase in cost-efficiency, and a 30% increase in customer satisfaction.
EdTech: platform strategy approved by the Board
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Led multiple projects in the EdTech industry, including:

  • SberEducation strategy development (2020)
  • KhoroSchool Strategy Development


Science Platform Launch

  • Developed target CJM that covered 40% of life situations and more than 60% of the researcher’s needs
  • Developed functional requirements for priority services have been prepared as part of the first wave of development.
96
researchers’ needs covered in the target business architecture
20
countries educational systems were assessed via global educational best- practice research
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Over a 1-month project created a new product vision based on AI technology and conducted tech architecture assessment for an international art advisory platform
Advisor, which led the company to complete a new investment round with a venture fund for $X Mln.
£1mln
new investment attracted to implement the new product vision
Agile
implemented agile and CX excellence practices to boost efficiency
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Defined the strategy and launched an entirely new digital business line of digital products (e-com, lifestyle, e-health, cloud), including value proposition, customer journey maps, and KPIs for 3 years, increasing Sber's value to £12.7B (10% of Sber's overall value), MAU 60M


Designed a 3-year strategy and business plan for Sber's B2C e-commerce platform successfully launched in the market
£12.7bln
increase in Sber’s Overall Value
60 Mln
MAU achieved as a result of the strategy implementation

Top-1
e-grocery platform in Russia
Sber B2C CX Trasnformation
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
MargaritaRepina_ConsultDesigned enterprise architecture for a new fintech platform big launch including CX target approach and policy, target CJMs and tech architecture assessment).

The project won global banking tech awards for the new business model (Best UX/CX).
new CX
10+
practise levers to improve CX and internal efficiency were developed
100+mln
customers reached by the trasformation
strategic model implemented
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
140mln
end-users on the platform
Launched a nationwide MedTech Platform with an AI diagnostic centre and voice assistant, introducing a new level of customer experience to 140M end users.
Introduced a game-changing innovation in CSI the field of medicine
  • Allowed the entire Russian population to access all public healthcare services online via multi-character voice assistant.
  • Attracted 337 medical organisations and 2.3K internal platform users to participate in the initiative.
  • Made it possible to purchase required health insurance for all citizens in just one click instead of 45 days of waiting time and two personal visits.
  • Cut the backend expenses by a ratio of five, digitalised 90% of all hospital records and tremendously improved citizen satisfaction.
337
medical organisations use the platform on the back-end
85%
CSI
Task:
Optimize business processes to scale the SMM business of Natalia Panfilova's "Authenticity Agency," a blogger with an audience of 170+ thousand people.
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
What Was Done:
  • Conducted in-depth business diagnostics based on data, customer research, and unit economics calculations to identify growth areas for increased profits.
  • Developed options for strategic development and revamped the product offer structure.
  • Introduced a new customer segmentation (basic, VIP, VIP+) to personalize offers and boost revenue.
  • Established a system for monitoring innovation implementation.
  • Worked on the management model and team structure, designing a target organizational framework and setting goals and key performance indicators (KPIs).
  • Implemented new hiring and team communication protocols, along with continuous training, performance evaluation, and feedback systems.
Result:
The client now has a clear roadmap for future actions and a new strategy to significantly increase business turnover within 1-2 years. A goal-setting and motivation system has been established, leading to enhanced team efficiency. With confidence in the planned changes, the founder and team are proceeding with implementation.
RepinaTech
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Email
LinkedIn
Instagram
Professional Experience
Sber

2016 — 2022
Deputy Head of Strategy, Head of Strategic Tech Projects (CEO-2)

  • Largest bank and tech company in Central Eastern Europe with 50k+ engineers and close to 100M clients.
  • Built a career from project leader to Head of Department (CEO-2) with 200+ people extended team in 6 years.
  • Key projects: PaaS Platform GosTech Head, B2C CX transformation, EdTech Platform (HoroSchool, Sber Education), nationwide AI-driven MedTech Platform launch, Ecosystem Strategy, B2C e-commerce (SberMegaMarket), Sber Corp Strategy 2020 and 2023.
  • Public Speaker and Global Fintech and Innovations awards winner.
Gazprombank

2012 — 2016
Project Manager, Strategy Department

  • Launched a new business line (SME Lending) and designed 6 BU Strategies approved by the Board, including Leasing and Factoring.
  • Helping Tech and businesses of any size to develop innovative strategies, scale, and build extraordinary digital products.

  • Keynote speaker and strategic coach (AI Summit London, ITM Congress, National Health Congress Moscow, MGIMO University, etc.)
Kearney

2011 — 2012
Business Analyst

  • 5 projects on strategy and operation optimisations.
Co-founder and CEO

  • AI startup building A highly accurate application provides a correct assessment of a person’s profile in a split second and offers practical recommendations and advice on unlocking one’s potential, career guidance, and relationships.
Faces

2023 - …
Education
RepinaTech

2022 - …
MA in Art Business with Distinction, Sotheby´s Institute of Art, London, 2023
PhD in Economics, St. Petersburg State University - Saint Petersburg (2011 — 2015)
Visiting Student (Economics), Columbia University - New York, 2010
Thesis “Inflation Regulation in Modern Russia: institutional approach”, 15 scientific publications, Google Scholar Profile
Master’s Degree, St. Petersburg State University, 2011. Major in Economic Theory, Minor in Economics and Law, Honours Degree, top 1%
Generative AI Conference, AI Summit London, UK
The world's first conference dedicated to generative artificial intelligence in
media and creative industries and the largest conference bringing together
more than 3K participants

I delivered a speech ‘What is Good AI Art’, discussed the essence of the
Generative AI Art, describing the upcoming trends in the AI art industry
Public talk in front of the Parliament
A speech for members of the House of Parliament on digital transformation
and prospects for regulating the digital economy
National Healthcare 2022
  • The leading event in the medical technology industry, playing the role of a multi-profile and multi-format platform for all industry participants and top-tier speakers (over 10K attendees)
  • I delivered a talk on building client-centric applications in healthcare and the creation of a client-centric business architecture when implementing PaaS platforms
XXI Annual International Congress "Information Technologies in Medicine”
  • The largest annual thematic event in Russia, as well as in Eastern Europe and Central Asia, held for the 21st year in a row

  • As a keynote speaker, I delivered a presentation titled “Digital Transformation of compulsory medical insurance system” (over 1.4K international participants)
Speech to the leaders of Tatarstan
I gave a speech to the leaders of Tatarstan (one of the country's most actively developing region) on Mobile Apps Design and Cloud Platforms implementation
Article about AI Art
  • Article on Dev.To "Will Art die in the world of Cloud and AI?", 1,500 views

  • Discussed the role of the AI technology in the art market in the UK, described Industrial Cloud Platforms, the essence of Generative AI art and provided significant examples of the AI art masterpieces
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