Unique Approach
RepinaTech
About me
Services
Contacts
Book a Consultation
Unique Approach
RepinaTech
About me
Services
Contacts
Book a Consultation

Catalyzing Startups with a Human-Centric Approach

Book a Consultation
Strategic Vision
Digital
Customer-Centricity
Mindful Leadership
Exeptional Performance
Rooted in
Margarita Repina
Detailed CV
15+
Tech Businesses Launched
DEDICATED FOCUS
Conscious Tech and Ethical AI
60+ mln
MAU achieved by my products
15
Years of experience
$1 bln
Overal Annual Revenue
Longevity&Health
Education
Fashion and Beauty
Lifestyle
Margarita Repina
Detailed CV
15+
Tech Businesses Launched
$1 bln
Overal Annual Revenue
DEDICATED FOCUS
Conscious Tech and Ethical AI
Longevity&Health
Education
Fashion and Beauty
Lifestyle
15
Years of experience
60+ mln
MAU achieved by my products
Clients and Colaborations
From Business Vision to CPO as a service
1. Strategy
Let's craft a go-to-market strategy, target business model, and quick-win roadmaps to create customer value and ensure your business thrives. My human-centric approach focuses on aligning strategic decisions with customer and employee needs, fostering double digit sustainable growth through mindful leadership and conscious practices.
2. Customer Experience
We believe that being customer-obsessed is the key to lasting success. I'll help you enhance your customer experience with innovative approaches and best practices to maximise Customer Lifetime Value (CLTV). We'll integrate conscious innovations and AI to create personalised, meaningful interactions that resonate deeply with your customers.
3. Product Lab
Turning ideas into exceptional products is my passion. In our Product Lab, we will develop cutting-edge products from ideation to market launch. Our human-centric design ensures each product meets real user needs and has a market fit. By integrating conscious innovations and ethical AI, we’ll create functional and socially positive products.
4. People & Organizational Performance
People are the heart of any successful business. We’ll optimise your team’s performance and organizational structure using mindful leadership, agile and the teal organisation approach. We'll build resilient, agile teams and foster a culture of continuous improvement and collaboration, unlocking your workforce's full potential.
As your business partner, I can help you with various business challenges. Whether you are at the ideation stage, launching a new product, or scaling your established company, I've got your back! Let's conquer those challenges together.
1. Strategy
Let's craft a go-to-market strategy, target business model, and quick-win roadmaps to create customer value and ensure your business thrives. My human-centric approach focuses on aligning strategic decisions with customer and employee needs, fostering double digit sustainable growth through mindful leadership and conscious practices.
2. Customer Experience
We believe that being customer-obsessed is the key to lasting success. I'll help you enhance your customer experience with innovative approaches and best practices to maximise Customer Lifetime Value (CLTV). We'll integrate conscious innovations and AI to create personalised, meaningful interactions that resonate deeply with your customers.
3. Product Lab
Turning ideas into exceptional products is my passion. In our Product Lab, we will develop cutting-edge products from ideation to market launch. Our human-centric design ensures each product meets real user needs and has a market fit. By integrating conscious innovations and ethical AI, we’ll create functional and socially positive products.
4. People & Organizational Performance
People are the heart of any successful business. We’ll optimise your team’s performance and organizational structure using mindful leadership, agile and the teal organisation approach. We'll build resilient, agile teams and foster a culture of continuous improvement and collaboration, unlocking your workforce's full potential.
As your business partner, I can help you with various business challenges. Whether you are at the ideation stage, launching a new product, or scaling your established company, I've got your back! Let's conquer those challenges together.
1. Strategy
Let's craft a go-to-market strategy, target business model, and quick-win roadmaps to create customer value and ensure your business thrives. My human-centric approach focuses on aligning strategic decisions with customer and employee needs, fostering double digit sustainable growth through mindful leadership and conscious practices.
2. Customer Experience
We believe that being customer-obsessed is the key to lasting success. I'll help you enhance your customer experience with innovative approaches and best practices to maximise Customer Lifetime Value (CLTV). We'll integrate conscious innovations and AI to create personalised, meaningful interactions that resonate deeply with your customers.
3. Product Lab
Turning ideas into exceptional products is my passion. In our Product Lab, we will develop cutting-edge products from ideation to market launch. Our human-centric design ensures each product meets real user needs and has a market fit. By integrating conscious innovations and ethical AI, we’ll create functional and socially positive products.
4. People & Organizational Performance
People are the heart of any successful business. We’ll optimise your team’s performance and organizational structure using mindful leadership, agile and the teal organisation approach. We'll build resilient, agile teams and foster a culture of continuous improvement and collaboration, unlocking your workforce's full potential.
As your business partner, I can help you with various business challenges. Whether you are at the ideation stage, launching a new product, or scaling your established company, I've got your back! Let's conquer those challenges together.
Work modes
Consultation
One-time consultation on Strategy, CX excellence, ChangeManagement or Product Development. It can be designed aroundthe answers to your questions.

Examples of topics:

CX, Product Development, Change Management, Industry Specificdetails, Strategic Transformation, Performance Management.
Value:
A list of ready-made solutions that can be applied right now.
During our conversation, I will highlight blind spots in your business, offer recommendations, and provide new development ideas that will be super insightful for you. As a bonus, you will leave inspired and motivated for change.
Book a consultation
1-3 hours
Strategic Session
4-5 hours sessions with the team. Conducted after a preliminaryinterview/diagnosis of your business situation

Value for you:

  • recommendations for improving the product (both in terms of customer experience and organising the work of the team)
  • identified growth areas
  • high-level path to the target result.
Value:
Recommendations for improving the company's strategy, product, or team workflow. Identification of growth areas to capitalize on your business potential, elevating your product to new heights by enhancing customer experience and streamlining team workflow. Discover lucrative growth areas to skyrocket your business success.
Book a consultation
4-5 hours
Monthly Strategic Support
My Support as a Strategic or Product Advisor.

- Quick Business Audit: Identify key areas for improvement
- Personalized Consultations: 5 hours per month
- Direct Chat Access: Ongoing support
- Weekly Document Reviews: Keep you on track
Value:
Book a consultation
1-6 months
5-10 hours a week
As a collaborative business partner, I am committed to assisting you with a diverse range of business challenges. Whether you're in the early stages of ideation, launching a new product, or scaling your established company, I'm here to join forces with you. Together, we can conquer any obstacle.
Industries
HealthTech and Longevity
EdTech
E-commerce
ArtTech
FashionTech and NFT
Lifestyle
PaaS and Cloud Computing
RealEstateTech
Travel
Public Services
FMCG
FinTech and Banking
Mobile Apps
SaaS
Method
The Architects of the Human-Centric Business Landscape
We bridge top-tier management consulting practices with extensive corporate top-management experience to catalyze companies and technologies that transform today’s customer experience.
Human-Centric Business Strategy
We develop strategies that prioritize the needs of customers and employees, fostering meaningful connections and loyalty. Our team, with experience leading large teams and generating over $1 billion annually, believes that a human-centric approach is essential for long-term business success and growing Customer Lifetime Value (CLTV).
Conscious Innovations
Our approach prioritizes creating innovative products that are ethical and conscious. With a focus on responsible innovations that benefit society, our team has built numerous products in AI, Cloud, MedTech, EdTech, and E-commerce, all aligned with our values of conscious innovation and social responsibility.
Building Legendary Products
We guide you through the product development lifecycle, ensuring products meet and exceed customer expectations. With a track record of launching over ten tech products and achieving 60 million monthly active users, our team ensures a visionary approach combined with top-notch tech implementation to create lovable products and build market legends.
Driving Exceptional Performance
We optimize processes, enhance efficiency, and drive excellence in your organization. With over 10 years of experience in large-scale transformations, we specialize in organizational change, culture reform, and performance management. Growing a startup from a small team to a Series B/C company is challenging—let us guide you to sustainable high performance and success.
Data-Driven Approach
We advocate for data-driven business decisions whenever feasible. We will rigorously test hypotheses across various metrics, conduct thorough analyses, and leverage the latest research in your industry.
Providing Radical Social Impact
We help you harness the power of business to create positive social impact through community engagement, sustainable practices, and ethical governance. Our commitment to ethical AI and conscious business practices ensures impactful and genuine social initiatives.
Our goal is to promote positive and innovative impact while building sustainable customer lifetime value.
Media
Generative AI Conference, AI Summit London, UK
National Healthcare 2022
XXI Annual International Congress "Information Technologies in Medicine”
Speech to the leaders of Tatarstan
"Will Art die in the world of Cloud and AI?" article
Cases
PaaS: The largest PaaS platform in CIS Launch
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Launched a cutting-edge SberTech PaaS business from scratch and was responsible for strategy development, product vision, and resource planning, leading an engineering team of 200 people and a 20-person business team.

Implemented an innovative approach to business architecture, client journey, and CX strategy development, drove project execution to meet the taught timeline and was responsible for C-level negotiation.
30mln
revenue generated after the 1st year
Top 1
PaaS player in CIS
x3
in client’s apps time to market
Introduced NLP Platform and Voice Assistant add-ons to the GosTech Platform 2.0 ML version to the market.

“CPO as a service” for more than 10 clients’ products developed on the platform. Achieved a 3x reduction in app time-to- market, a 5x increase in cost-efficiency, and a 30% increase in customer satisfaction.
EdTech: platform strategy approved by the Board
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Led multiple projects in the EdTech industry, including:

  • SberEducation strategy development (2020)
  • KhoroSchool Strategy Development


Science Platform Launch

  • Developed target CJM that covered 40% of life situations and more than 60% of the researcher’s needs
  • Developed functional requirements for priority services have been prepared as part of the first wave of development.
96
researchers’ needs covered in the target business architecture
20
countries educational systems were assessed via global educational best- practice research
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Over a 1-month project created a new product vision based on AI technology and conducted tech architecture assessment for an international art advisory platform
Advisor, which led the company to complete a new investment round with a venture fund for $X Mln.
£1mln
new investment attracted to implement the new product vision
Agile
implemented agile and CX excellence practices to boost efficiency
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
Defined the strategy and launched an entirely new digital business line of digital products (e-com, lifestyle, e-health, cloud), including value proposition, customer journey maps, and KPIs for 3 years, increasing Sber's value to £12.7B (10% of Sber's overall value), MAU 60M


Designed a 3-year strategy and business plan for Sber's B2C e-commerce platform successfully launched in the market
£12.7bln
increase in Sber’s Overall Value
60 Mln
MAU achieved as a result of the strategy implementation

Top-1
e-grocery platform in Russia
Sber B2C CX Trasnformation
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
MargaritaRepina_ConsultDesigned enterprise architecture for a new fintech platform big launch including CX target approach and policy, target CJMs and tech architecture assessment).

The project won global banking tech awards for the new business model (Best UX/CX).
new CX
10+
practise levers to improve CX and internal efficiency were developed
100+mln
customers reached by the trasformation
strategic model implemented
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
140mln
end-users on the platform
Launched a nationwide MedTech Platform with an AI diagnostic centre and voice assistant, introducing a new level of customer experience to 140M end users.
Introduced a game-changing innovation in CSI the field of medicine
  • Allowed the entire Russian population to access all public healthcare services online via multi-character voice assistant.
  • Attracted 337 medical organisations and 2.3K internal platform users to participate in the initiative.
  • Made it possible to purchase required health insurance for all citizens in just one click instead of 45 days of waiting time and two personal visits.
  • Cut the backend expenses by a ratio of five, digitalised 90% of all hospital records and tremendously improved citizen satisfaction.
337
medical organisations use the platform on the back-end
85%
CSI
Task:
Optimize business processes to scale the SMM business of Natalia Panfilova's "Authenticity Agency," a blogger with an audience of 170+ thousand people.
PaaS Platform Lauch
EdTech
Art Advisory Platform
E-commerce Platform Launch
CX Transformation
MedTech Platform
Authenticity Agency
What Was Done:
  • Conducted in-depth business diagnostics based on data, customer research, and unit economics calculations to identify growth areas for increased profits.
  • Developed options for strategic development and revamped the product offer structure.
  • Introduced a new customer segmentation (basic, VIP, VIP+) to personalize offers and boost revenue.
  • Established a system for monitoring innovation implementation.
  • Worked on the management model and team structure, designing a target organizational framework and setting goals and key performance indicators (KPIs).
  • Implemented new hiring and team communication protocols, along with continuous training, performance evaluation, and feedback systems.
Result:
The client now has a clear roadmap for future actions and a new strategy to significantly increase business turnover within 1-2 years. A goal-setting and motivation system has been established, leading to enhanced team efficiency. With confidence in the planned changes, the founder and team are proceeding with implementation.
RepinaTech
@repinatech
Telegram
margarita@repinatech.com
Email
margarita-repina
LinkedIn
@repinatech
Instagram
Professional Experience
Sber

2016 — 2022
Deputy Head of Strategy, Head of Strategic Tech Projects (CEO-2)

  • Largest bank and tech company in Central Eastern Europe with 50k+ engineers and close to 100M clients.
  • Built a career from project leader to Head of Department (CEO-2) with 200+ people extended team in 6 years.
  • Key projects: PaaS Platform GosTech Head, B2C CX transformation, EdTech Platform (HoroSchool, Sber Education), nationwide AI-driven MedTech Platform launch, Ecosystem Strategy, B2C e-commerce (SberMegaMarket), Sber Corp Strategy 2020 and 2023.
  • Public Speaker and Global Fintech and Innovations awards winner.
Gazprombank

2012 — 2016
Project Manager, Strategy Department

  • Launched a new business line (SME Lending) and designed 6 BU Strategies approved by the Board, including Leasing and Factoring.
  • Helping Tech and businesses of any size to develop innovative strategies, scale, and build extraordinary digital products.

  • Keynote speaker and strategic coach (AI Summit London, ITM Congress, National Health Congress Moscow, MGIMO University, etc.)
Kearney

2011 — 2012
Business Analyst

  • 5 projects on strategy and operation optimisations.
Co-founder and CEO

  • AI startup building A highly accurate application provides a correct assessment of a person’s profile in a split second and offers practical recommendations and advice on unlocking one’s potential, career guidance, and relationships.
Faces

2023 - …
Education
RepinaTech

2022 - …
MA in Art Business with Distinction, Sotheby´s Institute of Art, London, 2023
PhD in Economics, St. Petersburg State University - Saint Petersburg (2011 — 2015)
Visiting Student (Economics), Columbia University - New York, 2010
Thesis “Inflation Regulation in Modern Russia: institutional approach”, 15 scientific publications, Google Scholar Profile
Master’s Degree, St. Petersburg State University, 2011. Major in Economic Theory, Minor in Economics and Law, Honours Degree, top 1%
Generative AI Conference, AI Summit London, UK
The world's first conference dedicated to generative artificial intelligence in
media and creative industries and the largest conference bringing together
more than 3K participants

I delivered a speech ‘What is Good AI Art’, discussed the essence of the
Generative AI Art, describing the upcoming trends in the AI art industry
Read the article
Public talk in front of the Parliament
A speech for members of the House of Parliament on digital transformation
and prospects for regulating the digital economy
Read the article
National Healthcare 2022
  • The leading event in the medical technology industry, playing the role of a multi-profile and multi-format platform for all industry participants and top-tier speakers (over 10K attendees)
  • I delivered a talk on building client-centric applications in healthcare and the creation of a client-centric business architecture when implementing PaaS platforms
Read the article
XXI Annual International Congress "Information Technologies in Medicine”
  • The largest annual thematic event in Russia, as well as in Eastern Europe and Central Asia, held for the 21st year in a row

  • As a keynote speaker, I delivered a presentation titled “Digital Transformation of compulsory medical insurance system” (over 1.4K international participants)
Speech to the leaders of Tatarstan
I gave a speech to the leaders of Tatarstan (one of the country's most actively developing region) on Mobile Apps Design and Cloud Platforms implementation
Read the article
Article about AI Art
  • Article on Dev.To "Will Art die in the world of Cloud and AI?", 1,500 views

  • Discussed the role of the AI technology in the art market in the UK, described Industrial Cloud Platforms, the essence of Generative AI art and provided significant examples of the AI art masterpieces
Read the article
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